How To Evaluate Website Design


When we think about evaluating a website, we often focus on the beauty of its design or the technical skills that have gone into building it. But there’s another important question: how will your users judge your site? How will they decide whether they trust it and want to use it? How will they know what action you want them to take? And if you ask users for money or data (or anything else), how confident do you feel about their experience doing so? In this post, I’ll discuss some of these questions and how we can improve our websites’ chances of success through careful design decisions.

What is the purpose of the website?

The purpose of your website should be clear to anyone who visits the site. This is especially true if you want to turn those visitors into customers or subscribers.

Every page on your website has one primary objective in mind. Whether it’s to sell something or to get people to sign up for your newsletter, every page needs its specific purpose.

  • What is the purpose of the site?
  • What is the purpose of the site’s content?
  • What is the purpose of the site’s design?
  • What is the purpose of the site’s navigation?
  • What is the purpose of your calls to action (CTAs)?

The purpose of a website is to accomplish something. The purpose of your site is to sell your products, get people to subscribe to your newsletter, and make people aware of an issue that affects their lives or other things.

What’s the purpose of your content? If it’s not clear, then get rid of it. If it is clear, ensure that every piece of content supports that goal.

The design should support the purpose. A good design will emphasize the most important parts of your site and de-emphasize everything else. If you have several pages (more than 50), you should consider reducing them to just a few key pages with related content. This can do by combining related pages or moving them into subpages under a major page name (e.g., www. (your domain).com/service1 and www. (your domain).com/service2 could combine into www. (your domain).com/services).

Does the website feel trustworthy?

When evaluating a website, you should look at several things. Does the website feel trustworthy?

A good first step towards determining whether or not your website is trustworthy is to check out what type of domain name it has. A domain name like “example-furniture-store” looks professional and helps build trust with potential customers because it’s clear what business it belongs to.

Similarly, using an email address that matches your domain name makes everything look more professional on top of helping people recognize who you are if they have any questions about the company’s products or services. A person browsing the internet is much more likely to trust. If someone whose email address includes their company name instead of being generic like [email protected] or [email protected], especially if they’re looking for information about products and services instead of just shopping online.

Is it a responsive design?

In a nutshell, responsive web design (RWD) is a technique that allows you to create websites that can adapt to any screen size.

This means that if you go from the desktop version of your website on your laptop or desktop computer to the mobile version on your smartphone, everything should still be legible and look good. RWD also makes sure that content is laid out in an easy-to-digest manner, so users don’t get too confused with how they’re supposed to interact with each page on a site; this makes it easier for everyone: new visitors who haven’t interacted with the website before will feel comfortable exploring it; returning visitors won’t have trouble finding their way around again; repeat customers won’t get bored by the same thing every time they visit (which would mean fewer sales!).

The benefits of having an RWD are simple: easy navigation for all types of devices; more accessible content (especially important if you want your site visitors to come back again); better engagement from visitors who may otherwise leave if things aren’t working when viewing them from different sized screens—and most importantly—more money in your pocket because people will be spending more time browsing through pages than having technical issues getting in their way!

What does the site do when you get lost?

If you’re unsure what to do next, you’re more likely to abandon your purchase.

So make sure there are clear and consistent calls to action throughout your site. If you want visitors to sign up for a newsletter or download an ebook, provide a clear call-to-action button that takes them directly where they need to go. But if it’s an option they can explore on their current page, use a hover over call-to-action instead of some other form of instruction (a pop-up window or something).

A search function should also be present on every website—even if it’s only for internal searches—so that visitors never feel lost or confused about where they are or what their options are.

Sitemaps help people find their way around large websites with many pages and sections. Still, they don’t think of them as just another navigation tool: sitemaps can also be used as resources within themselves—helping customers get familiar with how everything works before diving deeper into individual pages/sections if necessary!

Clear and Consistent Calls To Action

When evaluating your website’s design, you look at the calls to action. Calls-to-action, or CTAs, are the user interface elements that prompt visitors to take a specific action. They include buttons, links, and other elements on a webpage that guide visitors towards a goal like making purchases or signing up for an email list.

When designing your site’s CTA placement, there are two key rules: place the most important ones (the top part of a webpage) and make sure they’re clear and concise.

The first rule helps ensure users don’t have to scroll down too far before being able to act on something they saw on your page; otherwise, they may lose interest and go elsewhere—which is bad news if they had intended to buy something. From you! The second rule keeps visitors engaged by reducing cognitive load by not making them pause too long while trying to understand what actions result from clicking/clicking on given items in question.”

Are the images relevant to the site’s purpose?

  • Are the images relevant to the site’s purpose?
  • Do they help convey your brand?
  • Are they high-quality and consistent with your brand’s style and messaging?
  • Do they appeal to your target audience?

Website design is the user interface (UI) of a website or web application. It may be considered a branch of the broader field of human-computer interaction.

The design of websites differs from other types of graphic design in that it includes functional, technical, and behavioral requirements in addition to aesthetic ones. Web designers usually possess skills in HTML and CSS as well as graphics software such as Adobe Photoshop, Adobe Illustrator, InDesign, or Fireworks. Web designers also learn scripting languages like JavaScript and Cascading Style Sheets (CSS) to control web pages’ behavior and look and feel.

Web designers work alongside web developers and content managers to create both functional and aesthetically pleasing websites.

Does it use clear and readable typography?

Good typography is the foundation of a good website. For example, readable fonts and line heights make it easier for readers to digest and comprehend the content on your pages.

Typography is also an important element of branding: if you invest in a designer, you want them to understand how their work will affect the look and feel of your brand.

It’s important to consider how your users will judge your website.

  • Functionality: How does the site work? Is there a clear navigation system that guides visitors through the content, or does it get lost in an overbearing layout?
  • Usability: Does the user interface feel intuitive and easy to navigate? Is it responsive, so users don’t have to resize their browser window before viewing your site on mobile devices or tablets?
  • Trustworthiness: Is there enough credibility behind this website so that users will trust that they are using a reliable source of information when visiting it?
  • Consistency: In terms of design and branding consistency, does each page look like it belongs with all other pages on this website (i.e., do all images make sense within their context)? If you’re going for a minimalist style, ensure all images have been chosen carefully and don’t clash with each other. If possible, use different photos on different pages vs. using only one photo throughout your entire site; this will help add variation across pages while simultaneously reinforcing brand identity throughout all pages on your site.


In conclusion, it’s important to remember that your website is an extension of your brand. It should reflect the values and personality of your company or organization. This can achieve through both its design and content, so choosing the right web designer for this task is essential!

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