How Web Design Impacts Content Marketing

If you’re new to content marketing, you probably have more questions than answers. The good news is that those questions will eventually lead to answers—and often, they can be found by looking at your web design. For example, if your website looks not appealing or doesn’t work well on mobile devices, how are you supposed to get people to read your content? It isn’t easy! But when you’re done reading this article, we’ll show you how to ensure your web design impacts all aspects of your content marketing strategy (and vice versa).

Website design has changed a lot

Website design has changed a lotThe web design business has changed a lot over the last few years. The Internet is no longer just a place where businesses and organizations can post static pages of text; it’s also become a platform for entertainment, information sharing, and more. Sites are more complex than they used to be—they have more pages, content types (videos, images), ads, social media integration, and so on.

That means designers use more colors and images to ensure everything looks great across all devices (phones/tablets vs. desktop computers). They’re also using new technologies like javascript or css3 animations, which allow them to create better user experiences without having to make every page load separately via HTTP requests every time you visit them!

First impressions matter.

The impression which remains forever on the nerves of your audience is extremely important.

Your website must strike a balance between providing enough information to educate visitors and being concise and engaging. If the design of your site is too busy, or if it takes too long for visitors to navigate through, then people will leave before they’ve had time to read what you have written. 

This is particularly challenging when sites have a large amount of information. It is like blogs or news sites that seek to encourage users to spend time on each page, reading the articles in full, instead of only skimming headlines and skipping advertisements as quickly as they can (which is standard practice).

The aesthetics alone might not convince someone that your website appears trustworthy or trustworthy. 

Suppose everything else on your website isn’t right or has poor design decisions. Even if someone decides they’d like to stick around for long enough to get vital information through your website, they’ll likely not be able to because trust in your site is ruined beyond repair from the experience they’ve experienced so far!

Longer content is replacing shorter content.

Longer content is also better for SEO. Longer content tends to more in-depth and detailed, which is what Google wants. Longer web pages have been shown to rank higher on search engines than shorter ones.

Longer content helps you engage with customers and build trust. When people see that your website has a lot of information about your products or services, they’re more trustworthy as an expert in your field (and thus make purchases from you).

Longer content leads directly to conversion. If someone finds something useful—or even just interesting—on your site, they’ll be more likely to convert it into a sale or sign up for whatever it is that you offer them (for example, an e-mail newsletter).

Longer content leads directly to customer retention & loyalty through brand building. It is for customer loyalty strategies like badging systems where readers who read X number of articles qualify. This is for something special like early access privileges or discounts on their next purchase at no cost other than reading. Some articles online before taking advantage of those offers themselves when ready.”

People are more familiar with mobile devices than desktop computers.

People are more habit of using mobile devices more than desktop computers.

Mobile devices are becoming the way people consume content. In fact, in 2017, there was 50% increase in US adults using their smartphones to access the Internet compared to 2016 (from 77% to 90%).

Mobile devices are also more popular than desktop computers when accessing the Internet: they account for 65% of all digital advertising revenue. In addition, mobile users spend significantly more time online than desktop users: approximately 30 hours per month versus 12 hours per month. This is what marketers need to consider how web design impacts user experience if they want their content marketing campaigns to reach consumers successfully!

In other words, to get the most out of your content marketing, you need to start with good web design.

In other words, to get the most out of your content marketing, you need to start with good web design.

Take a look at this example:

The first example is a site that uses poor web design. The content is difficult to read and impossible to navigate, leaving users with no reason to visit or stay on the page. Compare this with the second example: the site uses a simple layout and clean design. The content is easy to read and navigate, encouraging users to stay on the page for longer. This is one example of how web design impacts user experience.


So, what does all this mean for you? It’s simple. If you want to get more from your content marketing, you need to start by ensuring your website has a good design. If you don’t have a web designer yet and need help building your site from scratch, we can help! We offer full-service web design packages at affordable prices. No matter what level of expertise or budget size is required, please get in touch with us today.

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